Comment
So one of the biggest challenges for a lot of indie authors who self publish like me is getting our books in front of other people’s eyeballs to begin with. One of the easiest solutions is getting real, honest reviews onto platforms like Goodreads, Storygraph, social media platforms, and online stores like Amazon. These only really work if they’re honest, real reviews too — most readers can spot a fake review from a mile away.
So how does a writer get these needed eyeballs on their work? With ARCs (Advance Reader Copies).
An author like me will give out copies of their books ahead of release with the hopes that the readers will post (ideally positive) reviews of their work upon release date. And doI say “hopes” because I cannot require reviews to be posted per the rules of the various platforms. The issue is figuring out who to give those ARCs to. You don’t want to send them to people who will never read the book, and you definitely don’t want to send them to folks who might leak the book to people before release date.
So, as I’ve posted before, I have a new book coming out on August 10th. I want to start sending out ARCs soon so people have a chance to read the book ahead of time to post reviews around the release date. So, uh, this is where I’m out here, on my various platforms, asking… do you want an ARC of my new book?
If the answer is yes, fill out this really simple application!
I won’t accept everyone to the ARC list, but it can’t hurt to toss your name in. All ARCs supplied will be in ePub format. Those should be compatible with almost any eReader, and should be readable on most smartphones and tablets. I can’t really send out paperbacks, sadly. Also, I know this is book five in the series, but it’s okay if you haven’t read my earlier work. The ARC version of the book will include a brief synopsis of every earlier book in the series necessary for a new reader. Is reading the earlier books better? Yeah. But you should still enjoy this one too.
Again, let me know if you’re interested.
So I’ve said this before, but my intention has always been to take a break from the Mia Graves books once I finished book five. And, well, with the fifth book, The Perfect Host coming out in August (pre-order it!) that means I need to figure out what the heck I actually want to work on.
See, the problem is I always have more ideas than time to work on them.
I’ve talked about ideas that I want to write once I have the time more than once in this blog. Sometimes these ideas get turned into other thing — like “Intersections with the Corridor” turned into the basis for Campaign 2 of Stormwood & Associates. But every time I turn one of these ideas into something, at least five or six more pop into my head. So the issue isn’t coming up with something to write, it’s deciding which ones I won’t write.
A thing that happens a lot when I table at conventions is that people tell me they have an idea for a book or a comic. And don’t get me wrong, I love hearing about people’s ideas. I always encourage people to tell their stories, and do their best to make them real. But here’s the thing, the idea is never the hard part. It’s easy to have an idea for something.
It’s the making that’s hard.
So yeah, I need to figure out what the heck I’m going to focus down on. Do I write a traditional, high fantasy novel? Do I write the cyberpunk idea I’ve been kicking around? Maybe the science fiction story? Or the comedic spy-thriller. Or maybe I stick with urban fantasy and do the novel version of “Tomah by Night” finally.
That’s what I’ve got to figure out.
“The Perfect Host,” Book 5 in the Mia Graves Saga is now available for pre-order on Kindle, Kobo, and Paperback!
While it’s far from the last Mia Graves novel I plan on writing, it marks the closure of a couple of major plot threads. Think of it like a “season finale.” Here’s the summary from the back of the book:
Sometimes the demons in your past are literal.
When Th’xi’niran tried to claim Mia Graves as his vessel, Sarah Masters lost half of her soul saving the young witch. Now it’s three years later, and Mia and Sarah have gone their separate ways, each doing their best to heal. Mia has taken a job managing a local witchy bookstore in the quaint college town of Parrish Mills, and has built a new life for herself. She has friends, stability, and almost everything she was missing back in Boston.
But no one can truly escape their past, especially not Mia Graves.
When Sarah arrives in town to tell Mia that a cult of Th’xi’niran worshipers has found her, Mia’s world falls into chaos. The demon’s followers intend to complete the act that failed in that dark warehouse. They plan on making Mia the demon’s permanent host in our world, and they’re going to do it soon. With the emotional and spiritual scars still fresh, Mia must gather what allies she can to stop the oncoming darkness before it’s too late.
Besides Kindle (and soon Kobo), the eBook will be available through my Patreon store come August. I’m so excited to get this one out to you guys. I’ve been planning this one since I started writing the series, and I think you’re going to love it.
I did a nice thing for a stranger today. I’m not going to bother saying what it was, or give any details about the interaction beyond saying that it cost me zero dollars, just a few seconds of my time, but still made a tangible difference in that person’s seemingly rough day. I’m not saying this to brag or boast, just to say it happened.
And the reason I did it is that while I have never been in the specific situation this person was in, I know what it’s like to just be absolutely fucked… except some stranger helped me out. And I still think about the people who helped me in those moments. The people who stopped when I was in distress. The neighbor who helped me push my car off the ice. The couple who gave me a ride when I was hauling a car battery for a mile in an Indiana August. To the guy who jump started my car when it died at a gas station in negative 40 degree wind chills.
So since people have done the little things for me, I try to do the little things for others.
And you should too.
It’s not hard to build a better world, you just have to actually give a shit when you see problems you can fix. It’s easy to just ignore things, and think that someone else will deal with it. And we’re not always in the position to help people, I get that. But when we are in the position to help, we should.
Every time.
Anyways, Crysta and I got back from our annual Phillips vacation this morning. While it’s nice to be home, I already miss the lake. That’s why there’s a photo of an island on this post – it’s not meant to be a metaphor or anything.
But maybe it should be.
With No Brand Con 2026 in the rearview, I think it’s time to talk about the business of running a small, nonprofit convention. This year was genuinely really good for us, and kind of a miracle. Events like ours usually don’t come back from the dead, and I want to talk about how that death happened, and how we used the lessons from that collapse to bring it back.
When we failed in 2023, it wasn’t out of nowhere. Events like ours don’t just just spontaneously combust. There are a number of reasons cons can fail, and ours wasn’t special. Now there were some cirumstances that accelerated that death, like the COVID-19 pandemic suspending any income for a few years for an organization that has to get most of its revenue from memberships, but that train had left the station long before that.
Something we don’t talk about a lot is how No Brand Con’s attendance had been steadily declining for years.
The last time No Brand Con publicly reported its numbers was 2015 (1504 for the record). 2015 was No Brand Con’s last year at The Plaza (which has since been demolished) in Eau Claire, with 2016 being the first year the event was held at the Chula Vista in the Wisconsin Dells. Now an attendance drop was always anticipated with the move, but the con saw a steady decline year over year afterwards.
Now I wasn’t heavily involved with the con for a few years, so I don’t have access to figures for 2016 and 2017 without digging through an old SQL database, but both years as far as I was told hovered around 1000. In 2018 I returned to staff fully though, and began running the backend for our registration system. In 2018 we were in a transition, so a good chunk of our records were still paper based, so I only have an estimate. No Brand Con 2018 barely broke 900.
Starting with 2019 my numbers get exact, as I totally took over registration record keeping. While in our early years we operated under warm body counts, starting with the new system we just go for paid attendees. Attendees are counted just once, and Vendors, Artists, Staff, Volunteers, and Guests are not counted at all. Sadly, things got worse, with 2019 only hitting 771 attendees.
And then the pandemic hit.
Our return was rough, and when we came back in 2022, we ended up with 628. It was clear that the Dells were not a good home for our event. So we went to Stevens Point in an attempt to rebuild… and only got 478. Which, uh, was significantly worse than what we needed to do financially. That’s when I had to make the now infamous post announcing our shut down.
Now one of the biggest problems was that we kept operating like a con with a four figure attendance, when we hadn’t been one for a long time. We stayed big, didn’t shrink our scope as needed, and spent like we were still the “larger” event we weren’t anymore.
And reality hit us hard on that one.
I could give the whole story of our return, how the cons debts were paid, and how we returned, but I only really want to focus on part of that story here. Effectively, when we decided to bring the con back, we broke down the money of what we wanted to do, how much it would cost, and eliminated everything unnecessary in the budget. If it didn’t face the attendees, it was out. We tightened our belts in every way we could. We’d shrunk every year, so we made our plans asking the question: What if fewer people show up in 2026 than who came in 2023. So we built the con for that.
And, uh, we kind of smashed those numbers.
In 2026 our attendance count was 645. It was our first year in a long time where the current year’s numbers were higher than the previous year’s. Now it helped that after a decade, we were bringing the con home to Eau Claire. There was a nostalgia factor in some of the attendance, and the community’s love for us one hundred percent helped. But it’s important to note that this was probably the first time since our early years that we were genuinely prepared to not make our numbers. A lot of people wouldn’t be excited by only 645 people coming to their con, when you plan for less than 400… it’s phenomenal.
It also helped that we finally raised our prices to match inflation (while still charging less than most cons in our category by a significant number).
The important thing is that we’re making our plans with the idea that we’re a small con that’s going to stay a small con. In fact, our philosophy is so focused on that, that we intend to cap our attendance at 1000 long term. We’re focusing on stability and providing a quality attendee experience. We’ve always been a small con, but now we’re finally being honest with ourselves about it.
![Nerd & Tie[dot]Social Forums](https://www.nerdandtie.com/wp-content/uploads/2023/11/natsocial-nicepreview-square-300x300.png)
